I’ve been a fan of magazines for many years, and although that willingness to sink ever increasing amounts of money into a bound collection of shinny paper, with its ever increasing amounts of adverts has waned in recent years; I still derive a great deal of pleasure through there purchase.
I love an impulse purchase, and magazines are no exception. Searching for that one issue that really tickles your mood and interest, whether before a long journey or just to round off a shopping trip, was always something I would look forward to; still, the majority of my magazines arrived via way of a subscription.
There are some obvious benefits to magazine subscriptions; They are almost always cheaper, they may give you access to titles you would otherwise have to repeatedly request or order in and you get to enjoy them without leaving the house.
So the positives of magazine subscriptions are great, but are there any negatives?
Unfortunately I believe there are some negatives, which I would like to draw your attention to:
- Perceived readership of your titles by store clerks, management and owners may be reduced.
- Missing out on meeting like minded individuals in store.
- Missing an opportunity to raise awareness by carrying or reading the magazine in public.
- You may not be aware of subtle threats to your sport, such as the WHSmith policy on age restrictions.
Now, let me just make it clear that I’m not saying you have to give up those subscriptions, I like them just as much as you. I would just like the shooting/firearms community to be aware of any negatives and make the best choices they can in support and promotion of their sport and rights; that may mean making no changes, cancelling one subscription to pick it up locally, or just buying the odd extra issue locally and passing it on to a friend, colleague or relative.
If you can think of anymore negatives or positives please add them bellow as a comment or start a discussion about this topic on our Facebook page.
Supporting BASC’s New Campaign for Mobile Users
Today BASC have launched a new campaign aimed at mobile phone users. The campaign is to encourage people to get in contact with BASC via the website and report any problems they have experienced in accessing shooting related websites on their mobile phones. To tackle this problem BASC is already working with Virgin Media to develop solutions and they are willing to work with other networks as well, but need you to get involved.
Part of the problem is due to age restrictions on the mobile phones, and although these can be changed in a matter of hours, according to BASC, and we agree such a solution is only “treating the symptom and not the cause”. Such a solution also posses a problem for those who may need timely access to information either on the shooting websites or on other websites which may impose similar filtering such as Google Maps, for example whilst travelling.
We ourselves have been discussing a similar issue with a UK airport over its use of URL filter, which regrettably blocked our own website and I have personally been unable to find any information on a particular shooting ground via the Google Maps application on my Android mobile phone. We encourage you all to be on the look out for such problems and report them to BASC and your network provider as discussed on the BASC website.
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Posted in Our Responses & Comments, Shooting Sports
Tagged Age Restrictions, BASC, Mobile, Mobile Websites, Phone, URL Filtering, Virgin Media